Greenrock AI Automations

Meet Our Founder: A Leader with Vision

Greenrock AI Automations is a Richmond-based, small business focused on helping local companies unlock the power of practical, real-world AI. We don’t build hype or theory — we build simple, custom automations that save operators time, eliminate admin bottlenecks, and turn missed opportunities into booked appointments and real revenue.

Greenrock AI Automations was cofounded by Joel Wright, a 25-year sales and operations leader who built his career in automotive — from sales to finance, management, and eventually training entire teams. Joel became known for his ability to break down communication, process, and customer flow into simple, effective systems that win deals and keep clients for life.

Today, he brings that same clarity and operational instinct into the world of AI. Instead of forcing businesses into complex new software, Greenrock uses AI to enhance what they already do — their forms, their workflows, their processes, their team. The goal is always the same: make the business run smoother, faster, and with less stress.

We specialize in one-week automation installs for:

• HVAC and plumbing

• Electrical contractors

• Auto repair and collision

• Pest control

• Property management

• Dental, medical, physical therapy, and chiropractic clinics

• Landscaping, fencing, and outdoor lighting

• Janitorial, home health, and other service-based operators

Every build is custom. Every workflow is made for real life. We load your forms, your photos, your job types, and your language — then install AI that handles intake, estimates, follow-ups, and scheduling 24/7 so nothing slips through the cracks.

At Greenrock AI Automations, we believe small businesses win when they stop drowning in admin and start focusing on the work that actually makes them money. Our job is to give them the tools to do exactly that.

Simple systems. Fast turnaround. Real results.
That’s the Greenrock way.